Linda’s Threading Salon – From Raw Space to Profitable Exit
Overview
In less than 90 days, I took an empty, unlicensed unit in Fullerton, CA and launched a high-margin threading salon that hit profitability within 3 months and was successfully sold for double my original investment. With no prior branding, foot traffic, or customer base, I executed everything from space planning and permit navigation to marketing and day-to-day ops all within a 6-month rent-free window.
Goals & Milestones
Launch and license a salon in under 3 months
Operate lean and reach cash flow positive before rent kicked in
Build local awareness from zero with no paid ads
Design exit plan to flip business within 12 months
KEY RESULTS
🧾 Licensed and launched in < 90 days
💵 Profitable by Month 3
👥 90+ customers/month by Month 5
🔁 Business sold at 2x ROI inside 1 year
MY Role
Founder & Operator
Key Functions: Business Strategy • Local Marketing • Vendor Management • GTM Execution
Negotiated rent-free lease to reduce risk
Managed all permitting, zoning, health inspections
Hired and coordinated contractors for electrical, plumbing, signage
Built the marketing plan using Google Business, Yelp, flyers, and referral programs
Handled customer booking, service delivery, and POS setup
Drove profitable exit by documenting operations, finances, and brand assets
THE CHALLENGE
Our full-suite platform was priced and built for enterprise. But:
Smaller hotels didn’t need every module
Prospects were overwhelmed and priced out
Adjacent markets didn’t see product fit due to lack of modularity
We needed to unbundle Wrkspot into purpose-built entry points.
OUR STrategy
Discovery
Conducted interviews with hotel owners, GMs, and operators outside hospitality
Analyzed common objections and drop-off points from sales calls
Benchmarked SaaS models in hospitality and proptech
Tier Design
WrkOps
Core operations (scheduling, time tracking, work orders)
WrkShield
Safety & compliance (panic buttons, alerts)
WrkForce
HR stack (onboarding, performance reviews, docs)